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14. What is Twitter’s role in the media mix?
Season 1
Episode 14
Published 7 years, 2 months ago
Description
In this episode, we explore Twitter from a research angle – how they measure success, how they are looking to improve the ‘health’ of conversations on the platform, and how the research team uses data to help brands. Jake Steadman, Senior Director of Research for International and Agency, also discusses his views on the role of Twitter and the wider world of market research.
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