Episode Details

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity.

Summary for how to get generative AI to recommend your brand:
- Use Bing Webmaster Tools and Google Search Console.
- Use neutral language. Don't sensationalize. Don't use superlatives.
- Have your sitemap in your robots.txt file.
- Go after keywords that represent the solutions your brand satisfies.
- Use your keyword in your page title, meta description, URL slug, H1, and beginning of the first sentence of the page.
- Some companies are even using Reddit to train LLMs.

My SEO Program: https://compactkeywords.com/

00:00 Intro to AI Chatbot SEO
01:06 SearchGPT Rankings
01:37 Connect to Bing Webmaster Tools and Google Search Console
02:53 Write in Neutral Language
03:35 Use Your Robots.txt
05:43 Targeting Keywords
06:43 Reddit Brand Ambassadors - Advanced Techniques
08:31 Summary
09:57 Additional Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #aiseo #searchgpt #searchengineoptimization