Episode Details

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Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

Obviously, all surgeons in private practice who accept functional cases often complain about the reimbursement process. Additionally, they say it's slow and cumbersome. Moreover, Mexico is no different.

Now, this episode of the "Beauty and the Biz" Podcast features an interview with Dr. Gabriel Garza. Specifically, he's an oculoplastic surgeon specializing in eyelid surgery, tear ducts, and orbital problems. Indeed, for 24 years, he has practiced in San Pedro, Mexico, with a very different approach.

Furthermore, Dr. Garza discussed the contrasts between the public healthcare system in Mexico and private practice. While the public system covers a significant portion of the population, it does not include specialized services like oculoplastic surgery.

At first, he relied on referrals from other doctors for functional cases. However, he soon realized these referrals were not dependable. Consequently, he shifted his focus to marketing directly to patients.

Today, Dr. Garza operates primarily on a cash-pay model, with patients handling insurance claims themselves for functional procedures.

Finally, tune in to find out how he escaped the insurance rat race and built a successful, cash-based practice for functional patients.

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

Enjoy!

Catherine Maley, MBA

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