Episode Details

When you have a product or course online it seems it's easy for competitors to copy it. Yet, being in online marketing isn't the only place things can be copied. The fashion industry, for one has people that can copy. Competitors can copy whatever they feel like, because there's no law that prevents them from doing so. So whether you have an offline business or online, you'll want to stay ahead of the competition. But how do you do so?

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Useful Resources

Email me at: sean@psychotactics.com

Magic? Yes, magic: http://www.psychotactics.com/magic

Finish The Book Workshop: http://www.psychotactics.com/dc

Meet Me In Denver: http://www.psychotactics.com/denver

For the Headline Report (Free): http://www.psychotactics.com/

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Time Stamps

00:00:20 Introduction

00:02:35 Table of Contents

00:02:50 Method 1: Updates

00:07:04 Method 2: Branding

00:11:20 Method 3: Personality

00:16:11 Summary

00:19:43 Final Announcements

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Ever since I was a kid, I always liked to draw. I'd sit in the corner and I'd draw. I wouldn't speak much to people, but I'd draw. As you can imagine, I got very, very good at drawing, but I wouldn't sign my work. I wouldn't put my name on the work, and my mother would always tell me, "Sean, you have to sign your work. People will copy it. They'll copy it and they'll claim it as their work." Now when I was 10, I didn't see the irony of it, that the reason that I could draw in the first place was because I was copying stuff. As human beings, that's what we do. We learn to copy; we learn to trace. The more we can copy and the more we can trace, the better we become at any skill.

The problem arises when we grow up and we start to write books and we start to do other things like paintings and then other people start to copy us. Suddenly, when you look out there in the marketplace, there seem to be people there ripping you off and you don't know how to stop it, but there is a way to stop it. The wrong way to stop it is to go after them. The wrong way to stop it is to get so upset, so angry that you want to destroy that competitor. This takes up all your energy. All that frustration comes to the fore and it's completely useless because the other person will continue to copy. How do we stop them? We stop them with our own ingenuity.

There are 3 ways that you can actually slow down your competition. How do you slow them down? You can never stop them. You slow them down with updates, with branding, and finally with personality. It doesn't take a lot of effort to do this, so how do we go about it? Let's start off with the first one, which is updates. Yesterday, while I was on my walk I was listening to a TED talk, and this TED talk was by Johanna Blakley. She was talking about the fashion industry and how in the fashion industry it is routine to just copy other people's stuff. You don't even have to think about it; you just copy it.

She talked about a shoe designer, and this shoe designer's name is Stu Weitzman. He was very frustrated because he would design these amazing shoes and people would go out there and copy it, and there were no laws to stop them from copying it. Johanna goes on; she went on to describe how Stu upped his game. What he started to do was create these Bowden-Wedged shoes. It was very difficult to copy them because they were made of titanium, and if you didn't' make them of ti