Episode Details

Is FREE worth it? Or should everything be paid for? How does a person go from free to fee? And how do you stand out in a world where so much is free? There's a simple strategy that needs to be followed and once you do, you'll find client will happily move from free to paid clients. Tah-dah?the strategy follows!

Notes

To access this audio + transcript: http://www.psychotactics.com/42 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic

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Part 1: The Reason Why Your Free Should Be Non-Crappy Part 2: How Do You Go From Free to Fee? Part 3: How Do We Get Over This Fear? Right click here and 'save as' to download this episode to your computer.

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Often in Hollywood movies, you get this concept of the ugly duckling. You'll see this girl who obviously looks pretty, but they make her look as if she's got pimples and her hair is not that great. Then, somewhere in the middle of the movie, she magically turns into this beautiful swan. Ugly duckling to white swan. That's how free-to-fee works.

When you're giving away information free or even if you intend to give away information free, you'll feel like an ugly duckling. You'll feel as if you're giving away all that hard-earned knowledge that you've gained. You're not going to get much response from it or result from it, and you're somehow hoping that there's going to be a middle of the movie when things change and that ugly duckling scenario turns into a white swan. Yet, there is a logic and a strategy that enables you to go from free to paid products or paid services.

As always, we'll cover three main topics, and then we'll go to an action plan, so you can implement it. The first element we'll cover is this concept of why free should be non-crappy. In the second topic, we'll look at some of the tactics and strategies that you can use to go from free to fee. In the third topic, we'll cover the fear and how to get over that fear, so that you can successfully jump from free to fee.