Episode Details

How do you avoid losers as clients? How do you completely sidestep the clients that don't pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of testimonials? And how do photos, details and tone come into play? Find out in this podcast.

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The whole concept of testimonials and why we are more like elephants. He covers: Part 1: How photos act as a mirror on your website Part 2: Why you need to explore the detail in your testimonials Part 3: What is tone and how does it affect your testimonials Right click here and 'save as' to download this episode to your computer. --------------------------

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African elephants are one of nature's most amazing communicators. They rumble, they roar and snort, scream, and they trumpet. Yet most of their communication is never heard by humans because it is on the level of infrasound. Infrasound is an extremely low frequency rumble that falls way below the hearing range of human, and yet humans can feel t sound.

Michael Garstang, a meteorologist at the University of Virginia explains how elephants communicate. Many of the rumbling calls occur at the level of infrasound. This is a very low frequency rumble that's below the audible hearing range of humans, he said. Humans can h