Episode Details

Storytelling struggles without a catalyst. And yet a catalyst doesn't have to be in your face. It can be quiet, almost introspective. So how do you create powerful catalysts for your stories? And then once you have the catalyst in place, how do you connect the story back to your article, podcast or presentation?

--------------------

Resources

To access this audio + transcript: http://www.psychotactics.com/58

Email me at: sean@psychotactics.com

Twitter/Facebook: seandsouza

Magic? Yes, magic: http://www.psychotactics.com/magic

--------------------

In this storytelling episode Sean talks about

Part 1: What is a catalyst and why you need it in your story Part 2: What is the point of a story Part 3: How to use storytelling in your presentations, articles and sales letters Right click here and 'save as' to download this episode to your computer.

Useful Resources and Links

Live Workshop: How to create well-told stories that create a bond with your audience without sounding unprofessional Article Writing Article: Why We Struggle To Write Articles: The Myth Of Unique Content Story Telling Goodies: Coming Soon. Email Renuka for more details. renuka@psychotactics.com

----------------------------------

The Transcript This is The 3 Month Vacation and I'm Sean D'Souza.

In 2003, I stopped watching TV. It wasn't like I didn't like TV. In fact, I probably liked it too much. I'd spend two, three hours every single day, watching TV. It didn't seem like two or three hours; it seemed like just might be half an hour. I'd switch it on at six o'clock in the evening, then it would be seven o'clock, then eight o'clock and then nine o'clock. And of course, there was the morning news. In effect, I was spending three or four hours watching completely crazy stuff. At this point, my brother-in-law Ranjit moved to New Zealand. He lived with us for several months before finding his own place. In the month before he left, we had a conversation. It wasn't a conversation really. It was more like a bet. He said that I watched too much TV, and I said, "No