Episode Details

The reason why we find writing to be such a tedious task, is because we don't understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers is to use the Captain Kirk and Mr Spock method. What is this method all about? Find out in this episode of the podcast.

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Resources

To access this audio + transcript: http://www.psychotactics.com/59

Email me at: sean@psychotactics.com

Twitter/Facebook: seandsouza

Magic? Yes, magic: http://www.psychotactics.com/magic

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In this episode Sean talks about

Part 1: How to use the Captain Kirk and Mr. Spock method of writing Part 2: The power of preparation Part 3: How to decide on your 'One Word' Right click here and 'save as' to download this episode to your computer.

Useful Resources

The Brain Audit: Why Customers Buy And Why They Don't Article and Audio: Three Unknown Secrets of Riveting Story Telling Live Workshop: How to create amazing stories—and connect them flawlessly to your articles, newletters, podcasts, etc

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The Transcript

Imagine you're the athlete who's trying for the Olympic gold in high jump.

You look at the newspapers that day and there is the Los Angeles Times and they're saying that he goes over the bar like a guy being pushed out off a 30-storey window. Then you flip to the next newspaper which is The Guardian and it says, "He is the curiosity of the team." Then you pick up the magazine Sports Illustrated and it says, "He charges up from slightly to the left of center with a gait that may call to mind a two-legged camel."

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