Episode Details

When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we get that focus? The answer lies in the "pebble system". The moment we apply the "pebble system" we are able to prioritise what's important to our client—and to ourselves. The sales page gets crystal clear and we stop going around in circles. So what is this "pebble system" and how do we use it right away?

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Useful Resources To access this audio + transcript: http://www.psychotactics.com/64

Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza

Magic? Yes, magic: http://www.psychotactics.com/magic --------------------

Improve your planning (with chaos): http://www.psychotactics.com/chaos

Write your home page/about us page: http://www.psychotactics.com/web

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In this episode Sean talks about

Part 1: How To Find The Confusion On Your Sales Pages Part 2: How To Use The Pebble System On Your Sales Page Part 3: How To Expand The Sales Message Right click here and 'save as' to download this episode to your computer.

Useful Resources

1) How To Avoid Dragging Out A Well Known Story (And Boring The Reader) 2) Why Stories Are Great For Sales Copy3) How to put that Zing-Kapow in your articles (with story telling)

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The Transcript

"This transcript hasn't been checked for typos, so you may well find some. If you do, let us know and we'll be sure to fix them."

This is the Three Month Vacation, and I'm Sean D'Souza.

Every evening at about twilight in New Mexico and Arizona, thousands of bats stream out from caves.

One of the most famous of them all, at least among biologists, is the Mexican free-tailed bats, because they're known for their hunting sprees. Like all animals, bats communicate with each other. But these Mexican free-tailed bats, they not only communicate; they also confuse. Aaron Cochran is a biologist who's at the Wake Forest University. He was studying the hunting habits of Mexican free-tailed bats in Arizona and also in New Mexico. What he found was that his ultrasonic equipment was picking up two completely different sounds. When the free-tailed be able to was trying to communicate it was one sound, and then, the moment they had competition in the area, they would send out a send that was totally different. What these bats were doing was jamming the signals of other bats.

Usually when a bat is hunting, what it does is it sends out a signal. It sends out what is called a feeding buzz. That bounces off the prey, and then they know, "Hey, it's time for dinner." What these free-tailed bats were doing was jamming the signals. It reduced their capability of capturing moths from 64% down to just 18%. This confusion, this reduced capability is a lot like what happens on our sales pages. When we are trying to write sales pages, we're trying to get too much information across. It sounds like there's one buzz and a second buzz, and now t