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Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before
Published 5 years, 11 months ago
Description
Does a 100 year old book on advertising still apply today?
In part two we explore the second of Hopkins' principles: tell your full story.
If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.