Episode Details

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Palash Soni, Co-Founder & CEO at Goldcast, who shares his journey scaling the business to north of $10M in revenue. "We realised that the market is probably in bigger companies because that's where we are getting the pull from, and so our first actual like big customer was this company called Drift in Boston, which very popular Martech company. And that gave us the aha moment that okay, this is where the fit is. And so the moment Drift signed which was in end of Jan. 2021, at that time we were probably like $30, $40k in ARR. And when Drift signed then that started the chain sort of like the messaging and everything came together. Then we got to $1 million in three months." Palash shares: • Having an entrepreneurial itch from a young age; from buying sweets in bulk and selling them at a markup in his school days to renting out a video game console for a cent per hour • Why he believes marketing mediums evolve every 10 years, and how that was an asset to Goldcast • The risk they faced becoming a multi-product company and how he managed internal pushback • Entering the zeitgeist of B2B Marketers • The three key levers getting to $10M in revenue; including investing heavily in post-sales customer success • Why classic outbound doesn't work and more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe | Dublin, Ireland Book tickets: https://saastock-europe.com/ 🇺🇸 SaaStock USA | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)