Episode Details

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:

• Reaction to Robert’s keynote
• The results from the CMI Content Marketing survey 
• Content technology and the importance of an audit
• The folly of one-to-one personalization
• The community aspect of the conference is invaluable
• How content orchestration streamlines multiple content operations.
• Every piece of content should start with the audience
• Collaboration between IT and business

Enjoy!

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The Links

The people 

• Ian Truscott
• Cathy McKnight

Mentioned in this week’s episode:

• Content Marketing World
• Cathy’s Content Chaos webinar with Hilton
• Robert’s YouTube Channel

Rockstar CMO:

• Monday Mojo - our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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