Episode Details

Are you curious about the rise of non-alcoholic beverages and their role in health and wellness? In this episode, we look into the world of hop-infused drinks with Betsy Frost, CEO of Hoplark. Discover how innovative products are reshaping the beverage industry and offering flavorful alternatives to traditional alcoholic drinks.

Key points discussed:

• The growing trend of "sober curious" individuals and the demand for non-alcoholic options
• Hoplark's unique approach to brewing hop-infused beverages without alcohol or sugar
• The health benefits of reducing alcohol consumption and exploring alternatives
• How Hoplark products are changing perceptions of non-alcoholic drinks
• The challenge of marketing healthy alternatives in a sugar-dominated industry
• The potential future of alcohol-free events and social gatherings
• Tips for those interested in exploring the non-alcoholic beverage space
• The importance of getting outside and connecting with nature for overall well-being
• How Hoplark is experimenting with unique flavors and ingredients in their limited releases
• The role of hops in providing complex flavors without the need for artificial additives

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Where to find BETSY FROST

Hoplark Website

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Music: Tropic Love by "Diviners feat. Contacreast"