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Season 4, Episode 11: Understanding AppLovin
Published 1 year, 4 months ago
Description
In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.
But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts:
- Understanding direct response advertising
- Understanding mobile gaming advertising
- Understanding AppLovin’s growth
All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
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