Episode Details

John Yorke, Managing Director at Angel Station and founder of the BBC's Writer's Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

• ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
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• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• Mirror neurons and how they cause story to work on our brains
• How business communicators can be more effective with their stories.
• What happens when you realize that all business stories are quests
• Three big mistakes we make as business storytellers and how we can quickly overcome them

Resources

• Johnyorkestory.com
• "Storytelling for Business," John's online course
• "Into the Woods," by John Yorke
• "Wolf Hall," by Peter Straughan
• "A Time for Choosing," Ronald Reagan
• "The Essence of Storytelling Master Class" with Christopher Volger
• "The Prom Spot," Audi
• "Houston, We Have a Narrative," by Randy Olson
• "The Art of Dramatic Writing," by Lajos Egri
• "Wired for Story," by Lisa Cron

• Listen Now