Episode Details

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

• ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
• Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
• Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

• How story transforms from monomyth to fractal
• Key ways to move your audience to action
• How to personally break down the story cycle and apply it to your own life
• The stories buried in employee engagement surveys
• A transformative way of talking about products and services
• Identifying your purpose
• How to win a free story consultation with Park Howell

• Sam's LinkedIn
• Sam's Twitter
• Insight Agents
• David Ogilvy: The 8 Ogilvy Habits
• Freakonomics with Steven D. Levitt and Stephen J. Dubner
• "Start With Why," TED Talk with Simon Sinek
• "What makes a hero?," TED-Ed Talk with Matthew Winkler
• "Propaganda," by Edward Bernays
• "Drive," by Daniel H. Pink
• "Predatory Thinking," by Dave Trott
• "One Plus One Equals Three," by Dave Trott
• "Vocational Guidance Counselor," Monty Python
• "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest