Episode Details

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. 

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

• ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
• Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
• Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
• The difference between implicit and explicit story
• The intersection of meaning, truth, and moral
• "Negaphobia," or the fear of all things negative
• Changing your thinking from inductive to causal
• How to win a free story consultation with Park Howell

Resources

• McKeeStory.com
• Adaptation
• "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016
• "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee
• Robert's Storynomics Seminars
• Red Bull Gives You Wings campaign
• Mr. Clean campaign
• Nike Just Do It campaign
• Siemens Answers campaign
• Starbucks campaign
• Women in Film

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.