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#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Published 10 years, 1 month ago
Description

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.


In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

 

 

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