Episode Details
Back to Episodes#199 How to Use the ABT to Focus Your Brand Stories
Published 7 years, 2 months ago
Description
Dr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT in branding and your business communications. Plus, he'll share with you his view of Narrative Selection and how only the best communicators will survive.
Become a Master Storyteller
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