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Chris & Will’s false influence: Fighting fake followers and bot-backed influencers
Season 1
Episode 4
Published 1 year, 6 months ago
Description
In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, co-owners and founders of Prohibition, the award-winning PR and social media agency they set-up in Leeds in 2012, who have worked together for almost 20 years.
Chris and Will make the case for a more authentic, human approach, be it in PR, social or influencer marketing, and why we need to do something about fake followers, and influencers backed by bots.
Chris also has a rant about agency pitching, Will craves some company and Ben likes George Clooney.
Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast here.