Episode Details
Back to EpisodesDavid Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?
Published 7 years, 2 months ago
Description
How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors'? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It'll inspire you to think creatively about your sales process, too.