Episode Details
Back to EpisodesProof that Narrative-Based Marketing Will Work For You
Published 6 years, 4 months ago
Description
In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don't just tell your customers a story, invite them into it. Don't miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business.