Episode Details

Winter tourism in Harbin, capital of Northeast China's Heilongjiang province, has begun to heat up.

Since early October, searches and bookings for Harbin winter tourism products on various online travel, group-buying and social media platforms have been steadily increasing, more so than during the same period last year, according to a recent Harbin Daily report.

Data from major online services platform Meituan shows that searches for winter activities such as skiing, ice fishing, snow hiking, and aurora and rime viewing in areas around China have increased by 72 percent. Among them, Harbin has the highest search volume, with attractions such as Harbin Ice and Snow World, Harbin Ice Wonderland and the Yabuli Ski Resort dominating interest.

Hotels and guesthouses in Harbin have already begun preparing for guests to ensure they have a comfortable, enjoyable experience.

Data from the Harbin Market Supervision Bureau shows that in the first nine months of this year, the number of accommodation providers in the city has increased 198 percent year-on-year.

"Two new hotels located in the north of the Songhua River in Songbei district will open in early November," said Zhang Xinyu, the person in charge of Bochen Chain Hotels. "We have three hotels in the south of the river, and the two new ones are expected to provide our customers with a beautiful view of the Songhua River outside their windows during their stay."

As Harbin is gearing up to host the 9th Asian Winter Games in 2025, Harbin Madieer Group Co is fully leveraging its strengths to provide high-standard service guarantees to tourists across the world, according to the company.

For instance, its Modern Hotel, which is located on Central Avenue, is undergoing renovations and is upgrading its guest rooms to welcome the arrival of the Asian Winter Games and the ice and snow season.

"We have been receiving many phone inquiries recently regarding room booking," said Zhang Jinying, manager of the group's brand promotion department.

"To build a more optimal environment for our customers, we will continue to provide personalized services, such as prioritizing check-in fo