Episode Details
Back to Episodes
How to Protect Your Business from Fake Review Scandals
Description
The Federal Trade Commission (FTC) took action against Sitejabber for allegedly publishing misleading ratings related to customer reviews. The FTC claims Sitejabber misrepresented reviews for over 130,000 businesses. The agency found that Sitejabber collected reviews at the point of sale, prompting customers to rate their shopping experience before they used the product or service. These ratings, presented as post-fulfillment reviews, can mislead consumers by implying prior customers rated the products or services positively. The FTC warns that businesses must clarify Instant Feedback Survey ratings to avoid confusion and prevent deceptive practices in consumer reviews.
Learn more on this news visit us at: https://greyjournal.net/
Hosted on Acast. See acast.com/privacy for more information.