Episode Details

On today's Wholesale Hotline (Subto Edition), Pace Morby is doing another live demo call with a seller.

Show notes — in this episode we'll cover:

• The "common enemy" strategy is highlighted, where Pace subtly shifts the seller's dissatisfaction with the real estate agent to his advantage, laying groundwork for reducing agent commissions.
• Pace focuses on leveraging seller pain points, such as negative cash flow and HOA issues, while positioning himself as a solution to their burdens without being pushy.
• The importance of remaining genuine and unscripted in seller conversations is emphasized, enabling organic discovery of concerns, creating better negotiation opportunities.
• Key takeaway: Mastering seller conversations involves active listening, aligning with their struggles, and presenting options that genuinely address their needs, all while maintaining control of the interaction flow.

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Need discounts and free trials!? Check this out for the softwares/websites/contracts/scripts/etc we use in our business:

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