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Kate Schmieding: Embracing Conservation and Advocacy in Modern Marketing
Description
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What truly defines a purpose-driven organization? Join Stephanie Barrow and Mike Compton as they uncover the journey of Kate Schmieding, a remarkable leader in marketing and corporate responsibility, whose personal passions for fly fishing, surfing, and travel seamlessly align with her professional mission. From her early days in television news to her role at Obviouslee, a B Corp-certified marketing firm, Kate reveals her commitment to conservation and her impact on community initiatives such as Low Country Local First and the Charleston Surfrider Foundation. Discover how her personal and professional lives intertwine, driving her passion for positive change.
Explore the intricacies of B Corp certification with Kate as she recounts the rigorous process that companies face to balance purpose and profit. Gain insights into the pillars of evaluation and the challenges of aligning business operations with a people-first culture. Kate shares the emotional highs and lows of achieving certification, affectionately celebrating their "B-Day," and the continuous journey of improvement that defines the B Corp ethos. Learn about the resources available to certified companies and the importance of fostering an inclusive and equitable work environment, inspired by initiatives like Act in Solidarity.
Purpose-driven marketing takes center stage as we examine the role of authenticity in
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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