Episode Details
Back to Episodes
#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
Published 4 years, 9 months ago
Description
In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button.
- Discover why putting the customer at the center of your strategy is more than just a buzzword
- Learn how to shift your organization’s mindset from product obsession to customer orientation
- Get practical insights that help clinicians simplify their marketing and grow with clarity
Hit play now to learn how to align your go-to-market strategy with what truly drives growth: your customer.
Book a 30 min discovery call for the Healthcare Export Accelerator Programme
This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.