Episode Details

Topics covered and questions you’ll uncover during this episode:

• Becoming a resource and confidant to client
• How you can make customers commit to you
• Connection of belief and actions
• How to create an impactful customer experience
• Using language and storytelling to create customer beliefs
• Guiding customers from their challenges to the goal
• What makes a relationship a real “We” relationship. 
• Customer vs. Client 
• Transaction vs. Encounter
• Creating real customer loyalty
• Turning presentations to conversations
• What is a conversation that really matters? How do you have genuine dialogue?

Resources from this episode:

• Yastrow & Co. 
• Book: Ditch the Pitch
• Book: Brand Harmony
• Book: We, the Ideal Customer Relationship