Episode Details

Topics covered and questions you’ll uncover during this episode:

• What defines a home as “Luxury”?
• Buying trends of the affluent
• The importance of staging
• Utilizing market statistics and trends
• Preparing a home for the market
• Certifications and designations for professional stagers
• Having a good relationships with a stager and agent
• Staging for the the right demographic
• Why does a home sit? 
• Creating an emotional connection with a home
• Curating a luxury experience for buyers
• Need vs. Want buyers
• Setting the tone with details
• Kofi’s secret sauce
• Capturing the essence of a property with photos and video
• Embracing the negatives

Resources from this episode: 

• Lori Pedersen - Home Staging + Styling
• The Nartey Group