Episode Details

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible! 

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions. 

Episode Highlights:

• [00:02] – Introduction and why setting aside time to plan will transform your year
• [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
• [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
• [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
• [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
• [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
• [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
• [24:57] – Step 5: Setting up project management systems for seamless execution
• [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

• Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
• Connect with me on Instagram: @RobynBirkin