Episode Details

Did you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor in why brands need stories. This week, we'll dive into the science and psychology behind why stories are so powerful and how you can leverage this power in your own brand storytelling.

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