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In this episode, we dive into the online marketing strategies that small retail business leaders are using to boost sales and thrive in a competitive market. Based on a dissertation from Walden University, we examine case studies of four California-based small businesses and uncover key themes like social media engagement, content strategy, overcoming digital marketing challenges, and effective follow-up methods. Discover insights into how small retailers can leverage online marketing for sustainable growth and the positive impact these practices can have on communities through job creation and economic development. 

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