Episode Details
Back to Episodes
LIHA Beauty: From Kitchen Dream to Cult Brand
Season 2
Episode 4
Published 1 year, 5 months ago
Description
In this episode of LEAP into Luxury, we sit down with Abi Oyepitan, co-founder of LIHA Beauty, a luxury skincare brand that celebrates African heritage. Abi shares insights into the brand's journey, from its humble beginnings in a kitchen to its rapid expansion and successful launch in Anthropologie. We discuss the challenges and triumphs of scaling a luxury brand, the importance of in-person activations, and the valuable lessons learned along the way. Plus, we delve into how LIHA Beauty is nurturing a dedicated community and rewarding its loyal customers, proving that a brand built on authenticity and connection can truly thrive.
Hosts: Natalie Lennon & MJ Evely
Guest: Abi Oyepitan
Created by: LEAP Luxe
Sound Production: Housestudios