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Why Content Guides Are Better Than Blogs
Episode 1420
Published 1 year, 5 months ago
Description
Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing. Show Notes
Connect With:
- Stan Golovchuk: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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