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368: Hunting Alpha in GTM Strategies with Brendan Short
Published 1 year, 6 months ago
Description
As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week.
This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts.
Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more…
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