Episode Details

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

• One way “frameworks” might hurt your product storytelling.
• Why you can’t just start a podcast in B2B without this obvious skill?
• What Dave said is “the most important role in B2B marketing”.
• Don’t tell sales “what to do”. They almost never listen. Do this instead.
• Why “messaging by committee” sucks.
• Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
• How can we (product marketers) simplify B2B marketing

Timestamps

• (01:05) - Dave's Journey and Podcasting Tips
• (04:18) - The Importance of Product Marketing
• (06:16) - Early Stage Marketing Strategies
• (13:29) - Building Trust and Influence in Startups
• (20:24) - Positioning and Messaging Challenges
• (24:42) - Addressing the Decline in Win Rate
• (25:24) - Importance of Executing Positioning
• (25:57) - Casual Conversation and Personal Interests
• (26:58) - Messaging Torture Chamber
• (27:31) - Marketing Strategies: Brand vs. Content
• (29:14) - Event Marketing Insights
• (30:59) - Simplifying B2B Marketing
• (34:38) - The Role of Podcasts in B2B Marketing
• (41:23) - Conclusion and Upcoming Events

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Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

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