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Salvatore Malatesta (St Ali) - digital creative coffee
Description
As Victoria comes to grips with an extended lockdown and a slow path to reopening, Dirty Linen chats to Salvatore Malatesta, owner of St Ali. During COVID, St Ali has morphed from a coffee company to a brand-driven online platform selling everything from sanitiser to butter to pizza bases. The answer is always creativity, says Sal, so how exactly can Victoria's hurting hospo industry apply creativity to the situation now?
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