Episode Details

What if the strategies that win elections could also supercharge nonprofit fundraising?

DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday.

How can we call in people who believe in us and want to support the causes we do?

How do we create campaigns for people to take action?

DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.

Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.

Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding.

P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.

P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)

Resources & Links

Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Bloomerang is the proud presenter of Missions to Movements. 

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

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