Episode Details

In the latest episode of BC Food News, Jennifer English provides an insight into the emerging wine markets in Basque and Japan. She reveals how the Basque country is making inroads into the Japanese market with its signature alcoholic beverages, backed by the Basque government, who cite the high-quality standards of Japan as a lucrative opportunity. Mikel Garaizabal, the enologist and sommelier at a recent Basque Wine Fair in Tokyo, attests to the shared appreciation and heritage that creates a strong affinity between both regions. Basque wineries capitalize on this, filling the palate of discerning Japanese consumers with their exclusive wines and beers, and even aspire to reach Emperor Naruhito's table. The podcast suggests that this trend is possible due to the age-old connection between these regions, that share languages with roots ancient and deep.

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