Episode Details
Back to Episodes
Using Search Data To Better Understand Audiences
Episode 1418
Published 1 year, 5 months ago
Description
Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show Notes
Connect With:
- Daniel Moreno Dugarte: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.