Episode Details
Back to EpisodesSnake Oil in the PR business? Say it ain't so...
Season 1
Episode 11
Published 6 years ago
Description
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.
Guest Michelle Garrett
Garrett Public Relations, Columbus, Ohio
Send us a note about this episode. We'll reply and thank you on a future episode