Episode Details
Back to EpisodesSnake Oil in the PR business? Say it ain't so...
Season 1
Episode 11
Published 5 years, 6 months ago
Description
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.
Guest Michelle Garrett
Garrett Public Relations, Columbus, Ohio