Episode Details
Back to Episodes
Vikki Ross’ artificial intelligence: Why human creativity will always beat the bots
Description
In this episode, host Ben Norman is joined in Marketing Room 101 by brand and tone-of-voice consultant Vikki Ross, who has spent over two decades working with some of the world’s most well-known brands, like Virgin Media, Sky, and Sony Music.
As a creative copywriter, she has helped these brands tell their stories, develop their voice, sell more stuff and stick in the mind.
On top of her day job, Vikki is also the woman behind #CopywritersUnite, which brings copywriters around the world together to support, motivate and celebrate each other. Starting in London in 2012, events now take place across the world, from Amsterdam to Berlin, New York to Sydney.
Vikki outlines her case for human creativity and why we need to unplug AI for copywriting, she raises a red flag to dishonourable people, and highlights the danger of distraction.