Episode Details

Too many nonprofits approach donors with a relentless cycle of asks, unintentionally turning what should be a meaningful relationship into something that feels purely transactional. In this episode of Money to Give, Rick Peck talks with author, fundraising coach, and major donor Lisa Greer about what happens when nonprofits focus too much on the next gift and not enough on the donor experience. Drawing from her own perspective as a major donor, Lisa shares how frustrating it can be when organizations fail to build authentic relationships, overlook new donors, and treat generosity like an automatic withdrawal instead of a true partnership.

Rick and Lisa explore why traditional fundraising methods are becoming unsustainable, especially as nonprofits continue to rely on a shrinking pool of familiar donors while missing opportunities to engage new generations of supporters. They discuss the importance of thanking donors well, creating real human connection, and rethinking fundraising culture so donors feel seen, valued, and inspired to stay involved over the long term. If your organization wants to move from short-term transactions to stronger, more lasting donor relationships, this episode offers a powerful and timely perspective.



Contact Rick Peck:
Website: https://www.thephilanthropyguy.com
Email: ThePhilanthropyGuy@gmail.com
Book A call: Rick Peck's Calendar
Sign Up For Charitable Giving Newsletter: Charitable Giving Newsletter
LinkedIn: Richard Peck

Contact Lisa Greer:
Website: Lisa Greer
Books: Philanthropy Revolution and The Essential Fundraiser’s Handbook