Episode Details

Laura Wallace studies what happens when people perceive a communicator as biased. In this episode, we talk about why bias is different from trustworthiness, how perceived bias affects a person's ability to be persuasive, and how we think about biased communicators in general.

Things we mention in the episode:

• Gallup poll on Americans' perceptions of media bias
• NPR's complaints that they have both pro-conservative and pro-liberal biases
• Bias and trustworthiness are separate cues to credibility (Wallace, Wegener, & Petty, 2019)
• Flip-flopping as a problem for persuasion (Wallace, Wegener, & Petty, 2020)

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