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The rise and fall of a Suzhou soft-serve baron
Published 7 years ago
Description
Mister Softee, the famed northeastern American ice cream brand, in Suzhou, China? Yes, that was a thing. Turner Sparks, rising from humble beginnings as just another English teacher making his way in the world, achieved fame and fortune thanks to a catchy jingle and some tasty mango-flavored soft serve. Yet his vision of China-wide ice cream domination dissolved amid a deluge of backstabbing regulators, slashed tires, and stolen cones. Listen here to learn about the circumstances that finally melted Turner's ice cream dream. Check out our newsletter covering the latest in Chinese-language tech and business reporting here. Get bonus content on Patreon
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