Episode Details

There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights. 

PROFIT DESIGNERS: When the podcast ends, go to https://www.facebook.com/groups/ProfitByDesign/ and COMMENT on this episode! Give a shout out to Donna, and let her know something you learned from this episode. This will get you entered into the contest, and if Donna’s episode gets more downloads than Mike’s (Episode 50), then Dr. Sabrina will do a drawing from these comments and 10 people will win either a Profit by Design T-Shirt or a Pumpkin Plan notebook. 

There’s also been word that Dr. Sabrina has a bigger prize in store for the contest. She will reveal that within the Profit by Design Podcast Facebook group so be sure you are entered in the contest. Share the episode with all your friends so they can listen, too! The more downloads this episode gets, the more prizes Dr. Sabrina is giving away. 

Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life. 

Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny.

Show Highlights:

• There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it! 
• It’s the “gold” of Pumpkin Planning, and it makes such a huge impact.
• The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful.
• Having support through this process is important for encouragement and to help interpret the information that you’re getting. 
• The Wishlist interviews is the secret! Interviewing your top clients is the gold!
• Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking.
• Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat.
• Dr. Sabrina discloses a scary moment concerning on