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199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How to Find Consumers where They Are
Published 2 years ago
Description
Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.
Tune in to learn about:
- Isabel's multi-functional career and international moves both in Europe and LATAM.
- The purpose of the main brands in Wolverine Worldwide's portfolio
- Approaching the Footwear Marketplace across sales channels
- Managing organizations and change management in a volatile world with a clear vision and communication
- Creating an organization with the consumer in mind
More:
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian