Episode Details

In this episode of BC Food News, Jennifer English discusses the exciting launch and subsequent market response to Lionel Messi's next-generation hydration drink, Más+. Created to meet Messi's own high standards for hydration and introduced in Miami, the beverage is now expanding distribution across the U.S., starting with New York. The drink offers a low-calorie blend of electrolytes, vitamins, and natural flavors with no artificial ingredients and comes in flavours inspired by Messi's life achievements. After selling out online in less than an hour upon launch, Más+ looks to further market penetration in coming years, with plans to reach broader U.S markets by 2024 and 2025. The beverage represents the collaboration between Lionel Messi and the Más+ Next Generation Beverage Co., offering a health-conscious approach to hydration. Jennifer English encourages listeners to stay hydrated and curious in their exploration of the food and beverage world.

• POST data
• POST data
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=2976285953&u=https%3A%2F%2Fgroundnyc.com%2F&a=The+Ground
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=1969095144&u=https%3A%2F%2Fwww.masbymessi.com%2F&a=masbymessi.com
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=1040169727&u=https%3A%2F%2Fwww.masbymessi.com%2Fpages%2Fwhere-to-find&a=masbymessi.com%2Fpages%2Fwhere-to-find
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=1509918228&u=http%3A%2F%2Fwww.masbymessi.com%2F&a=masbymessi.com
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=1640515420&u=https%3A%2F%2Fwww.instagram.com%2Fmasbymessi&a=Instagram
• masbymessi@edelman.com
• https://c212.net/c/link/?t=0&l=en&o=4287023-1&h=2906509117&u=https%3A%2F%2Fwww.tiktok.com%2F%40masbymessi&a=TikTok