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The top 3 reasons why Zuck is killing Apple in the Mixed Reality race.
Season 3
Episode 63
Published 1 year, 5 months ago
Description
Apple sold only 370,000 VisionPro headsets-- much fewer than it expected. Meanwhile, Meta Ray-Bans are the top-selling product in 60% of Ray-Ban stores. The outcome of their AR/VR products couldn't be more different, even though they both have as much awareness as you could possible buy.
There are 3 reasons:
1. Price.
2. Killer feature vs cool product.
3. Destination vs always-on.
Check this episode out if you want to understand the where mixed reality is going and what you need to do to make sure your product takes off.